Blog

How the Halal Consumer Market is Developing with the Growing Muslim Population and Islamic Economies

“Halal” is an Arabic word which means “permitted” and it is generally used to describe foods that Muslims are allowed to eat according to Islamic guidelines mentioned in the Qur’an. In Islam, most food and drinks are considered halal unless they are clearly stated...

Continue Reading

Sustainable Modest Fashion and Muslim Consumers

One of the issues that has been on the agenda for those who have been interested in green marketing during the last few years is sustainability in fashion. What is sustainability and what are the steps taken by brands in this regard? Nowadays, terms...

Continue Reading