The modest fashion industry, traditionally associated with Muslim women, has rapidly expanded over the past decade, becoming a significant segment within the global fashion market. The rise of modest fashion is not merely a cultural phenomenon but also a commercial one, driven by a diverse range of consumers seeking fashionable yet modest clothing. As this […]
Author Archives: Alina Afridi
digital advertising, digital marketing, Diversity & Inclusion, Diversity Marketing, halal consumer market, Halal Marketing, Internet Advertising, Islamic Advertising, Modest Fashion, Multicultural Marketing, Muslim Advertising, Muslim Consumer, muslim consumer market, Muslim Marketing, social commerce, social media, Trends
The Rise of Modest Fashion Shops on Social Media: How TikTok is Transforming the Market
Modest fashion, once a niche segment, has seen a remarkable surge in popularity over the past few years. With its roots deeply intertwined with the values and lifestyles of Muslim communities, this fashion movement is now making waves across the globe, resonating with diverse audiences. The growth of social media platforms like TikTok has played […]
Artificial Intelligence, digital advertising, digital marketing, Diversity & Inclusion, Diversity Marketing, halal consumer market, Halal Marketing, Islamic Advertising, Multicultural Marketing, Muslim Advertising, Muslim Consumer, muslim consumer market, Muslim Market News, Muslim Marketing, The Metaverse, Trends, video ads
Leveraging AI and Video Marketing Trends to Engage Muslim Consumers
In the ever-evolving digital landscape, the synergy of artificial intelligence (AI) and video marketing has become a game-changer, profoundly impacting consumer engagement. This transformation holds significant promise for the Muslim consumer market, offering tailored content that respects cultural values and enhances user experience. Let’s delve into the trends and opportunities shaping this exciting era. The […]
Artificial Intelligence, digital advertising, digital marketing, Diversity & Inclusion, Diversity Marketing, halal consumer market, Halal Marketing, Internet Advertising, Islamic Advertising, Multicultural Marketing, Muslim Advertising, Muslim Consumer, muslim consumer market, Muslim Market News, Muslim Marketing, social media, The Metaverse, Trends
What Do Different AIs Think of Your Brand? Insights for Businesses Targeting Muslim Consumers
In the evolving landscape of artificial intelligence, brands need to understand how different AI systems perceive and evaluate them. This is particularly crucial for businesses targeting niche markets like Muslim consumers, where cultural sensitivity and alignment with values play significant roles. Here’s a comprehensive look at how different AIs might assess your brand and why […]
In our previous discussion on the potential of Generative AI (Gen AI) in Muslim marketing and advertising, we explored its capabilities in personalizing content and enhancing consumer engagement. As we dive deeper, this second part will address the practical applications, ethical considerations, and future outlook for Gen AI in targeting Muslim consumers. Personalization at Scale […]
digital advertising, digital marketing, Influencer Marketing, Internet Advertising, Islamic Advertising, Modest Fashion, Muslim Advertising, Muslim Consumer, muslim consumer market, Muslim Market News, Muslim Marketing, social media, Trends
Why Gen Z Muslims Are Turning to Social Media Over Google for Searches
In recent years, there has been a noticeable shift in how young Muslims, particularly those in Gen Z, conduct online searches. Instead of relying on traditional search engines like Google, many are turning to social media platforms such as TikTok and Instagram for information and discovery. This trend is part of a broader movement among […]
Google Ads is undergoing significant transformations in 2024, bringing a wave of new features and enhancements driven by AI and automation. These changes present both opportunities and challenges, especially for brands targeting Muslim audiences. Understanding and leveraging these updates can position your brand for greater success in the digital advertising landscape. Let’s dive into the […]
As Eid ul Adha approaches, brands have a unique opportunity to connect with Muslim audiences in a meaningful and impactful way. Eid ul Adha, also known as the “Festival of Sacrifice,” is one of the most significant holidays in the Islamic calendar, commemorating the willingness of Ibrahim (AS) to sacrifice his son as an act […]
In today’s fast-paced world, marketing strategies constantly evolve to capture the attention of diverse audiences. For Muslim brands and those aiming to target Muslim consumers, integrating Augmented Reality (AR) into marketing campaigns can be a game-changer. AR offers a dynamic and immersive way to engage with audiences, making it an ideal tool for brands looking […]