Key Takeaways In the ever-evolving world of beauty and grooming, one niche stands out as a game-changer: the halal beauty market. With the global Muslim population projected to reach 2.2 billion by 2030, tapping into this consumer base has never been more critical. Whether you’re a mainstream men’s grooming brand or a small business looking […]
Author Archives: Alina Afridi
Key Takeaways: Google has recently overturned its decision to phase out third-party cookies, opting to keep them in the digital advertising landscape for now. It’s not surprising that Google landed on this decision. The repeated delays highlighted major concerns and difficulties, primarily with its cookie-alternative solutions. This decision does not impact Privacy Sandbox. Google says […]
Key Takeaways: In today’s competitive marketplace, small businesses—especially those targeting a specific niche, like the Muslim community—need every edge they can get. With AI technology rapidly evolving, local marketing efforts can become more personalized, efficient, and cost-effective. For Muslim small business owners, incorporating AI into your marketing strategy can be the key to unlocking deeper […]
Artificial Intelligence, digital advertising, digital marketing, Diversity Marketing, halal consumer market, Halal Marketing, Local Advertising, Multicultural Marketing, Muslim Advertising, Muslim Consumer, muslim consumer market, Muslim Marketing
How to Market Your Small Muslim Business: A Step-by-Step Guide to Local Success
Key Takeaways As a small business owner, especially one catering to the Muslim community, local marketing is critical. However, navigating the world of marketing may seem daunting with limited resources and know-how. To ease this journey, we’ve broken down actionable steps to help you effectively promote your local business and see meaningful growth. From social […]
Key Takeaways: Local advertising is a vital tool for Muslim-owned businesses, allowing them to engage with their communities, target culturally relevant audiences, and remain cost-effective. Whether you’re offering halal food, financial services, or retail, a focused local strategy can make a significant difference. Here’s how to leverage local advertising for maximum impact. 1. Building Strong […]
Data Privacy and Compliance, digital advertising, digital marketing, Diversity & Inclusion, Diversity Marketing, Halal Marketing, Influencer Marketing, Multicultural Marketing, Muslim Advertising, Muslim Consumer, Muslim Marketing, Social Justice, US Election
Mobilizing Muslim Voters in 2024: A Strategic Approach for Democratic Candidates
As the 2024 presidential election approaches, the Democratic field is wide open following President Biden’s decision not to seek re-election. With the race heating up, it’s crucial for Democratic candidates to build relationships with key voting blocs, including Muslim Americans. A growing and diverse population, Muslim voters can be decisive, particularly in battleground states like […]
Artificial Intelligence, digital advertising, digital marketing, Diversity & Inclusion, Diversity Marketing, Halal Marketing, Influencer Marketing, Internet Advertising, Islamic Advertising, Multicultural Marketing, Muslim Consumer, Muslim Marketing, Social Justice, Trends
Engaging a Compassion-Weary Muslim Gen Z: Strategies for Brands
Understanding Compassion Fatigue Among Muslim Gen Z Generation Z, particularly within the Muslim community, is navigating a complex world where constant digital engagement and global awareness are both empowering and overwhelming. This generation is frequently exposed to a relentless stream of socio-political issues, humanitarian crises, and environmental challenges, leading to what is commonly known as […]
Artificial Intelligence, Data Privacy and Compliance, digital advertising, digital marketing, Diversity & Inclusion, Diversity Marketing, halal consumer market, Halal Marketing, Influencer Marketing, Islamic Advertising, Modest Fashion, Multicultural Marketing, Muslim Advertising, Muslim Consumer, muslim consumer market, Muslim Marketing, social commerce, social media, Style, Trends
The Role of Technology in Shaping the Future of Modest Fashion
The modest fashion industry, traditionally associated with Muslim women, has rapidly expanded over the past decade, becoming a significant segment within the global fashion market. The rise of modest fashion is not merely a cultural phenomenon but also a commercial one, driven by a diverse range of consumers seeking fashionable yet modest clothing. As this […]
digital advertising, digital marketing, Diversity & Inclusion, Diversity Marketing, halal consumer market, Halal Marketing, Internet Advertising, Islamic Advertising, Modest Fashion, Multicultural Marketing, Muslim Advertising, Muslim Consumer, muslim consumer market, Muslim Marketing, social commerce, social media, Trends
The Rise of Modest Fashion Shops on Social Media: How TikTok is Transforming the Market
Modest fashion, once a niche segment, has seen a remarkable surge in popularity over the past few years. With its roots deeply intertwined with the values and lifestyles of Muslim communities, this fashion movement is now making waves across the globe, resonating with diverse audiences. The growth of social media platforms like TikTok has played […]
Artificial Intelligence, digital advertising, digital marketing, Diversity & Inclusion, Diversity Marketing, halal consumer market, Halal Marketing, Islamic Advertising, Multicultural Marketing, Muslim Advertising, Muslim Consumer, muslim consumer market, Muslim Market News, Muslim Marketing, The Metaverse, Trends, video ads
Leveraging AI and Video Marketing Trends to Engage Muslim Consumers
In the ever-evolving digital landscape, the synergy of artificial intelligence (AI) and video marketing has become a game-changer, profoundly impacting consumer engagement. This transformation holds significant promise for the Muslim consumer market, offering tailored content that respects cultural values and enhances user experience. Let’s delve into the trends and opportunities shaping this exciting era. The […]