Monthly Archives: May 2025

Artificial Intelligence, Brand Engagement, Diversity & Inclusion, Diversity Marketing, Eid Marketing, Halal Travel, Muslim Consumer, muslim consumer market, Muslim Marketing

​From Clicks to Kiswa: Mapping the Pilgrim Journey with AI Data

Posted on by Alina Afridi

Key Takeaways: 1. AI Personalization is Transforming the Pilgrim JourneyFrom awareness to loyalty, AI enables businesses to deliver personalized, culturally-relevant experiences to Muslim travelers—boosting engagement, trust, and conversions across every stage of the funnel. 2. Smart Advertising with AI Reaches the Right Audience at the Right TimeAI-powered ad targeting—especially through platforms like Muslim Ad Network—ensures […]

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Artificial Intelligence, Brand Engagement, Diversity Marketing, Muslim Consumer, muslim consumer market, Muslim Marketing, Trends

Are You Really Reaching Muslim Consumers? Audit Your Funnel with These 2025 Tools​

Posted on by Alina Afridi

Key Takeaways: In 2025, engaging Muslim consumers is no longer a niche objective—it’s a global marketing priority. With a population of over 1.9 billion Muslims worldwide, representing nearly 25% of the global population (Pew Research, 2023), brands that neglect this segment risk missing out on one of the world’s most influential and values-driven demographics. At […]

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