Key Takeaways:
1. Authenticity Drives Engagement: Consumers are increasingly drawn to brands that authentically represent diverse communities, particularly during culturally significant events like Eid. Genuine campaigns that resonate with the values and traditions of the Muslim community foster stronger brand loyalty and trust.
2. Diverse Representation Matters: Brands that feature diverse and accurate portrayals in their marketing campaigns not only appeal to a wider audience but also drive higher sales. Research shows that consumers are more likely to support brands that align with their values, making inclusive advertising a smart business strategy.
3. Collaborations and Community Engagement Are Essential: Successful Eid campaigns go beyond token gestures, engaging with Muslim creatives, influencers, and content creators. By understanding cultural nuances and supporting initiatives that matter to the community, brands can create campaigns that are both meaningful and impactful.
In recent years, an increasing number of mainstream brands have embraced inclusivity by launching marketing campaigns that celebrate Eid. This shift not only acknowledges the cultural and religious significance of the festival but also reflects the growing demand for authentic representation in advertising.
A global study by Kantar in 2024 revealed that 75% of consumers say that a brand’s diversity and inclusion reputation influences their purchase decisions. This finding underscores the importance of authenticity in marketing, especially during culturally significant events like Eid.
However, for brands to truly connect with their audience, these campaigns must go beyond surface-level marketing and demonstrate a genuine understanding of the values and traditions associated with Eid.
The Importance of Being Genuine
Consumers today are more discerning than ever, and they can easily recognize when a brand’s campaign is merely performative. Eid holds deep cultural and religious meaning for millions worldwide, making it crucial for brands to approach these campaigns with sincerity.
A 2023 survey by Numerator found that 63% of consumers consider diverse representation in advertising important, with 47% more likely to purchase from brands that feature diversity. This sentiment is particularly strong among younger and racially diverse consumers, highlighting the importance of authenticity in marketing.
Authenticity comes from working with Muslim creatives, ensuring accurate representation, and understanding the traditions that make Eid special. Brands that take the time to engage with the community and tailor their offerings thoughtfully are the ones that resonate most.
Successful Eid Campaigns by Mainstream Brands
Many well-known brands have successfully launched Eid campaigns that showcase inclusivity while maintaining brand relevance.
- George by ASDA: The brand’s Eid 2025 campaign features a thoughtfully curated collection of fashion and homeware, catering to the needs of Muslim families preparing for the celebration. By offering a range of modest clothing and festive décor, George by ASDA provides a one-stop solution for customers looking to mark the occasion in style.
- Tesco: Though not a 2025 campaign, Tesco’s previous Ramadan and Eid campaign, “Alia’s ‘Worth the Wait’ Samosas,” was an excellent example of authentic storytelling. The advert beautifully captured the anticipation of Eid celebrations, focusing on the importance of family traditions and community spirit.
- Luxury Brands: High-end fashion houses such as Dior and Chopard have also recognized the significance of Eid by launching exclusive collections inspired by Middle Eastern aesthetics. These brands have successfully positioned their products as meaningful gifts during the festive season, reinforcing the importance of luxury and tradition in Eid celebrations. As reported by Euromonitor International, the Middle Eastern luxury goods market is expected to grow at an annual rate of 6.7%, driven by increased demand from Muslim consumers during significant events like Eid.
- John Lewis: John Lewis has released an Eid campaign that highlights the joy of gifting and togetherness. Their campaign includes a selection of festive decorations, elegant dinnerware, and carefully curated gifts that appeal to families celebrating Eid. The inclusion of real Muslim families in their advertisements adds an element of authenticity that resonates with consumers. Next: Next has embraced the spirit of Eid with a dedicated fashion campaign that caters to individuals looking for stylish yet modest attire. By promoting festive outfits that blend tradition with contemporary fashion, Next demonstrates an understanding of the evolving preferences of Muslim consumers.
The Future of Inclusive Eid Campaigns
As brands continue to embrace inclusivity, there is a growing expectation for campaigns that go beyond token gestures. A report by Deloitte found that 69% of consumers believe brands should strive for deeper cultural relevance rather than simply showcasing diversity. Collaborations with Muslim designers, influencers, and content creators can help ensure that campaigns feel both respectful and relevant. Additionally, brands that actively support charitable initiatives during Ramadan and Eid further strengthen their connection with the community. According to Harvard Business Review, consumers are 4.5 times more likely to purchase from brands that align with their values, making charitable collaborations a smart investment for brands.
By prioritizing authenticity, representation, and thoughtful engagement, brands can create meaningful Eid campaigns that not only celebrate diversity but also foster long-term customer loyalty. As inclusivity becomes a central focus in marketing, those who truly invest in understanding and honoring cultural celebrations will continue to stand out.
Get Expert Guidance for Your Next Eid Campaign
For brands looking to craft authentic and impactful Eid campaigns, working with specialists who understand the Muslim market is essential. Muslim Ad Network can help you connect with the right audience through culturally relevant and effective advertising strategies. Contact Muslim Ad Network today to ensure your Eid campaign resonates with the community and drives meaningful engagement.
