Key Takeaways:
1. Authenticity and Cultural Sensitivity Matter:
Brands that embrace Ramadan traditions and values in an authentic and respectful way build stronger connections with Muslim consumers. From curated collections to culturally resonant messaging, aligning campaigns with the spirit of Ramadan fosters brand loyalty and trust.
2. The Power of Inclusivity:
With a global spending power of over $2.4 trillion, Muslim consumers represent a significant yet often overlooked market. Inclusive marketing that reflects diverse communities is not only ethical but also a smart business strategy to unlock substantial growth opportunities.
3. Leverage Digital and Social Media:
Platforms like TikTok, Instagram, and YouTube have proven to be effective for engaging Muslim audiences during Ramadan. Brands can enhance their reach and impact by collaborating with Muslim influencers and creating targeted, faith-aligned content that resonates during this season.
Ramadan is a time of reflection and celebration for over 1.9 billion Muslims worldwide. As the holy month approaches, brands are recognizing the opportunity to connect with this influential consumer group through authentic and culturally resonant campaigns.
In 2025, many mainstream brands have embraced Ramadan marketing, offering special collections, exclusive deals, and campaigns that reflect the spirit of the season. These efforts go beyond traditional advertising—they aim to build lasting relationships with Muslim consumers by aligning with their values and traditions.
In this post, we’ll explore key campaigns from major brands and provide insights on how businesses, large or small, can engage the Muslim market during Ramadan:
IKEA
IKEA has launched a Ramadan-themed home collection, featuring décor, furniture, and exclusive offers designed to enhance family gatherings and celebrations. Their campaign highlights the importance of creating warm, inviting spaces for Iftar and Suhoor, making Ramadan feel even more special at home. Explore IKEA’s Ramadan collection here.
Mamas & Papas
Mamas & Papas is celebrating Ramadan and Eid al-Fitr by offering a special collection of baby and toddler outfits designed for the festive season. Their campaign focuses on making a baby’s first Eid memorable with stylish and comfortable clothing, as well as thoughtful gift ideas. The collection features soft, breathable fabrics and intricate details like ‘Eid Mubarak’ embroidery, catering to infants up to 4-year-olds. Additionally, Mamas & Papas is engaging the community through social media initiatives, including a chance to win a hamper worth 1,000 AED, enhancing customer interaction during the holy month.
Louis Vuitton
Louis Vuitton introduced the LV Mirage Capsule Collection 2025, a luxurious ensemble encompassing ready-to-wear apparel, leather goods, accessories, and dining art pieces. The collection features a rich palette of deep blue, copper, and gold, reimagining iconic bags like the Vanity Chain Pouch, Alma BB, and Capucines Mini. This campaign seamlessly blends tradition with modern elegance, offering pieces that transition effortlessly from day to night. (Villa88)
Image Credit: Villa88
Loro Piana
Loro Piana’s Ramadan Collection focuses on the art of layering, presenting pieces with sleek lines and fluid silhouettes. The collection includes intricate floral jacquards, rich gold embroidery, and geometric patterns, embodying simplicity and sophistication. This campaign pays homage to tradition while embracing contemporary luxury.
Alexander McQueen
Alexander McQueen unveiled an exclusive Ramadan collection featuring six ready-to-wear ensembles that exemplify modest fashion. Available online and in select stores, this collection reflects the brand’s commitment to inclusivity and cultural appreciation, offering pieces that resonate with the essence of Ramadan. (Fact London)
TikTok
TikTok launched the Ramadan with TikTok 2025 initiative, providing brands with insights and tools to connect with users during the holy month. Their campaign emphasizes the platform’s role in inspiring product discovery and joyful engagement, with 88% of users in Indonesia discovering products on TikTok during Ramadan. TikTok offers a comprehensive Ramadan Playbook and industry-specific insights to help brands maximize their impact during this period. (TikTok Ramadan).
Why Inclusivity Matters: The Buying Power of Muslim Consumers
Brands that recognize and cater to Muslim consumers are tapping into a global market worth over $2.4 trillion in spending. According to DinarStandard’s State of the Global Islamic Economy Report, Muslim consumer spending on fashion, food, and lifestyle is growing rapidly, with the Islamic fashion industry alone projected to reach $375 billion by 2025.
Key markets, including the Middle East, Southeast Asia, and Western nations with large Muslim populations (UK, US, Canada, France, and Germany), present massive opportunities for brands.
Yet, many brands still overlook this segment, missing out on a 1.9 billion-strong consumer base that actively seeks brands that respect and celebrate their values. Inclusive marketing is not just ethical—it’s good business strategy.
What Small Businesses Can Learn from These Campaigns
Small businesses looking to connect with Muslim consumers can take valuable lessons from these mainstream brands:
- Be Authentic & Culturally Respectful
– Understand Ramadan’s values: family, community, generosity, and faith.
– Partner with Muslim creators or consultants to ensure cultural authenticity.
- Leverage Social Media & Digital Marketing
– TikTok, Instagram, and YouTube are powerful platforms for Ramadan campaigns.
– Engage with Muslim influencers to boost reach and credibility.
- Offer Exclusive Ramadan Deals & Collections
– Curate Ramadan-themed products (modest fashion, halal foods, home décor, gifting options).
– Promote special discounts or limited-edition collections for the holy month.
- Showcase Representation
– Feature Muslim models, families, and cultural elements in your campaigns.
– Ensure inclusivity in your product offerings (modest fashion, halal options, prayer-friendly activewear, etc.).
Even without big-budget campaigns, small businesses can successfully engage Muslim consumers by being intentional, respectful, and strategic.
Ready to Connect with 1.9 Billion Muslim Consumers?
Contact Muslim Ad Network to learn how your brand can effectively reach and engage this influential audience.
