ChatGPT is on everyone’s mind these days, from students to marketers to scientists. Everyone is looking to understand what implications it has for their expertise and how to leverage this powerful tool to their advantage.
As a veteran of close to two decades in marketing and advertising, I have seen many trends come and go, but ChatGPT seems to have something different about it. So let us show you how you can explore its capabilities to enhance your halal businesses’ marketing and advertising strategies.
In this guide, we want to take away the noise and help Muslim marketers, and those who serve advertisements to Muslim consumers, understand how they can leverage the power of the most popular generative AI tool to maximize their output.
For the basics of generative AI read “Generative AI for Muslim Marketing and Advertising”.
Introducing ChatGPT for Muslim Marketing and Advertising
What is ChatGPT?
OpenAI, the creators of ChatGPT define it as follows:
“ChatGPT is a sibling model to InstructGPT, which is trained to follow an instruction in a prompt and provide a detailed response.”
That there is not the greatest definition in the history of definitions, is it? So I decided to ask ChatGPT itself and it answered:
I am ChatGPT, a language model created by OpenAI. I’m designed to understand and respond to natural language input from users like you. I can assist with a wide range of tasks, from answering questions to generating text based on prompts, and much more.
I guess the saying “no one knows you better than yourself” holds true in this case. So now I’m curious to understand what it thinks of itself and of course, I just had to hear it from the horse’s mouth.
How Can ChatGPT Help Marketers and Advertisers?
To my question “What can you do for marketers and advertisers?” ChatGPT highlighted the following:
- Create text-based content based on specific topics and prompts
- Provide audience research based on an analysis of online conversions
- Help build chatbots that provide personalized recommendations and support
- Search Engine Optimization analysis and recommendations
- Translate content for international audiences.
This shows how powerful ChatGPT is, and as an expert in content marketing, I think this is great. However, this is a good time in this guide to explain to you that ChatGPT is not perfect. If you have been to the ChatGPT site you will see that one of the first things it mentions is its limitations which include but are not limited to, incorrect or nonsensical answers and the overuse of certain phrases.
How to Write ChatGPT Prompts for Best Results?
Before we delve into the best ways to use ChatGPT for your halal advertising and marketing, let me first show the basics for generating the most relevant results for your prompts.
The first step would be to define a generative AI prompt. It is your written instructions that tell it what to do and how to do it. Look at the prompt I made below, asking ChatGPT to write “rap lyrics about Muslim consumers”. Its data may be limited to 2021 but I am pretty sure these rap lyrics are from the 80s. Nevertheless:
Verse 1:
Yeah, we gotta show love to our Muslim consumers
They’re a diverse community with different cultures
And we gotta respect their beliefs and practices
And make sure our products cater to their tastes and habits
Now notice how the quality improves when I beef up the prompt to “fantastic and lyrical rich rap verses about Muslim consumers”. Although it is still nowhere from winning awards, I think it moves us a whole decade further into the 90s:
Verse 2:
We’re not just a niche, we’re a global trend
From Indonesia to London, we transcend
Our culture is rich, and so are our pockets
We’re ready to invest, in brands that acknowledge
Guilty! I kind of enjoyed making this particular point. However, your halal business marketing and advertising is serious business and that is why you must learn how to write the right prompts for the best results.
Let’s now look at the essential steps for creating a clear, concise, and complete prompt. A prompt that gives ChatGPT everything it needs, but nothing more than what it needs.
Role-play Prompts: Introduce the level of expertise in the subject you want ChatGPT to base its answer on. In our example, we will use: “Experienced halal industry expert”. You can always keep the conversation going from different professional points of view with further prompts like “Now analyze what you’ve written as an economist”.
Specific Task: Tell ChatGPT exactly what you want from it. In our case, we want “a compelling two-paragraph pitch to invest in the halal industry”. For a more credible answer, you can ask for proof. For example: “Give me authoritative quotes, websites, and academic citations”.
Content Structure: Your prompt must outline the way you want the answer to be structured. A simple structure, in this case, can be:
- “State the problem”
- “Offer a pragmatic solution”
- “Back it with data evidence”
Goal: Explain what the goal of the content is, like: “Convince big brands to invest in halal products and services”.
So let us put this all together and see it in action.
As an experienced halal industry expert. Write a compelling two-paragraph pitch to invest in the halal industry. State the problem, offer a pragmatic solution, and back it with data evidence. Convince big brands to invest in halal products and services.
Here is what ChatGPT returned from this query. You be the judge of the quality of the answer while keeping in mind the limitations we mentioned earlier.
Remember that generative AI does not create content out of anything and, having been involved in halal marketing and advertising for some time now, I can guess intelligently where some of the data in the answer is coming from. So whatever you do, do not copy and paste but use these answers as a starting point.
Integrating ChatGPT Into Your Muslim Marketing and Advertising
Easily Create Better Chatbots for Your Customer Service
Yes! Customer service is part of your marketing strategy and an important one at that. It is part of your brand image and can be an extension of your sales all in one. So getting it right can make or break your Muslim brand.
Due to the nature of the digital business era we live in, you will receive customers at inconvenient times with questions about a product they want to purchase or a problem with a purchase, among other things. Chatbots relieve pressure on your customer service team while also assisting customers in finding the answers they require more quickly.
However, the automated nature of chatbots severely restricts the spectrum of responses a bot can provide, frequently alienating and even losing buyers as a result.
This is where ChatGPT comes into play. Not only can machine learning be trained to adapt to the unique requirements of a business, but it also offers a human-like experience that has the potential to quickly make our current chatbots irrelevant.
If you have time on your hands and are tech-savvy, you can check out: “How to Build Your Own AI Chatbot With ChatGPT API: A Step-by-Step Tutorial”.
Large-scale Email Marketing
Email marketing is all about volume. Personalization is crucial but volume is the backbone, especially in the early stages of lead generation. This means that your Muslim brand will need a proper automation process.
ChatGPT automates a portion of the process, allowing you to manage email communications on a larger scale. It additionally enables you to streamline marketing and sales collateral, allowing your team to focus on prospects’ specific needs.
Implementing ChatGPT Into Your Email Marketing
(The list below is not exhaustive)
Personalized subject lines and body content: Use ChatGPT to produce customized subject lines and body content for emails based on recipient information such as name or interests. You can also use it to create custom email headers and footers.
Segmented email campaigns: Use it to generate various versions of an email aimed at various recipient segments, such as different age groups or interests. Remember the role-play prompts we spoke about earlier? That tactic is relevant for this too.
A/B testing: By fine-tuning and A/B testing, you can train the model on a smaller dataset of relevant text and provide text that is more relevant to your halal customers.
Multiply through integration: ChatGPT’s effectiveness will be increased when we incorporate data from other marketing tools. Instead of analyzing data from your marketing stack, you can consult ChatGPT.
Social Media and Content Creation
The pressure on brands to cut through the noise and truly stand out on social media is increasing. Maintaining the volume of content across multiple platforms while introducing more variety, such as short-form and long-form copy, blog posts, visuals, and videos, is essential.
Use ChatGPT to fuel the simultaneous push for high quantity and high quality. Allow it to take on the role of the content creator (under human supervision, of course) so you can free up time for developing a more effective multi-channel strategy that genuinely speaks to Muslim consumers and encompasses all available formats and content types.
You will need most if not all of the basics of writing a proper prompt that we discussed earlier when you create social media content on ChatGPT. Here is an example of a fun social media post for a modest fashion company that I created:
How about that? It even recommends hashtags. When we regenerated the response, ChatGPT even went out of its way to mention some of the products that Modefa may be selling on its website.
This is a fine example of where the text needs human intervention. First, it is speaking about the brand in the third person, instead, it should be in the first person (we have an incredible selection…). Second, you may not be selling abayas or may have them but not on sale rendering the text a bit misleading. But this is a small price to pay for such sophistication, especially for days when you have writer’s block.
Market Research
OK, so before we start on this one, please remember the data limitations of ChatGPT, at the time of writing this guide. I will now simulate an overly simplified version of a halal travel company researching the industry before it starts operating. My aim is to:
- Collect demographic information
- Identify my competitors
- Build and define audience personas
So I started with demographic information and competitors:
Awesome! Now all I need to do is confirm the facts and, in the real world, I would need more than this of course.
I wanted to dig just a little bit deeper to show you how granular you can go with these prompts:
Looks like I am up against some high-quality competitors.
Next, was my favorite and I was really looking forward to what ChatGPT would say about my audience persona.
1/2
2/2
I needed to know how to approach this buyer persona, known as Aisha:
Of course, all of this does not even come close to the depth you need to go into for proper market research. However, it is the perfect place to start in combination with brainstorming sessions.
While this is all great, make sure you know the pitfalls of using ChatGPT for your halal marketing and advertising. We will cover this in an upcoming article.
Conclusion
So, that’s all you need to know to get started on ChatGPT, for now.
Using ChatGPT can be an effective tool for your halal business, especially if you’re looking to connect with Muslim consumers. By understanding the unique needs and preferences of this demographic, you can create tailored marketing and advertising strategies that resonate with this niche audience on a deeper level.
From supporting social media recommendations and market research to providing personalized product recommendations, ChatGPT can help your business build trust and loyalty among Muslim consumers.
By leveraging this new technology, your business can save time and resources while still delivering a high level of customer service. It is a very promising and enticing technology, but it’s important to remember to think about how you’re doing your work, what products and services you offer, and how AIs like ChatGPT can enhance workflows and help to deliver better customer experiences rather than to do it all for you.
If you’re ready to start advertising to Muslims, then we can help you at Muslim Ad Network. Don’t miss out on the opportunity to tap into this niche and growing market – start advertising with Muslim Ad Network today.
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