In our previous discussion about Web3, we discussed how to market to Muslims in this environment effectively. In part one of the two-part blog series, we introduced you to Web3 from a halal marketing perspective. In part two, we discussed how your halal brand could leverage Web3 to target Muslim consumers. In this article, we discuss how Web3 may change Ad Tech and how that may affect the way we serve ads for your halal brand.
To summarize our previous discussions about Web3, the emergence of new web technologies, the most important of which is blockchain, is driving its evolution. Unlike its forerunner, Web3 is decentralized, which means it is not dominated by a small group of megacorporations like Alphabet, Meta, and Twitter. It means that Web3 economics will be more democratic, inclusive, and fair because every user will be able to participate. There will be no large companies harvesting user data for sale; instead, everyone will have control over their personal data and content, as well as the ability to decide how to monetize these digital assets.
For companies like ours, specializing in the advertising industry, we are excited about how Web3 is going to turn the foundation of online advertising on its head.
How Web3 Could Change Advertising to Muslim Consumers
He Who Owns the Data Owns the Pie
Many Muslim brands went into full panic mode when Facebook decided to remove religious targeting on its ad platform. This caused many Muslim brands to look for better alternatives, like Muslim Ad Network. You can see below that even today as we speak one of our most popular pieces of content is the article discussing this very issue.
The point is, those who control the data have all the power and soon it will not be an elite club made up of large tech companies, like META.
One of the most positive aspects of Web3 is the fact that the tech industry’s goliaths will be unable to collect user data as they do today, and targeted advertising will necessitate negotiating with users about them providing their own data.
Muslims Online Will Have More Power
- Web3 allows buyers to anonymously leave comments on articles and buy stuff without the seller knowing who they are.
- Online users, unlike in Web2’s reality, can download images and content, and have their identity unrelated to any digital transactions.
- Furthermore, Web3 users will be able to choose when they want to watch brand advertisements. Your quality of advertising should be extremely high. Just one questionable advertisement from your halal brand means that they will not consider you for future viewing.
- Web 3.0, which employs blockchain technology, can aid in the restoration of user trust because the data stored on the blockchain is decentralized, secure, and transparent.
- Entrusting data ownership to consumers may disrupt plans by information technology corporations to steal sensitive customer data.
- Internet transactions will be transparent because they will be recorded as blocks of information and kept there in perpetuity with open access to all. As a result, consumers will be able to see the entire supply chain and assess its sustainability, which may have a significant impact on the decisions they make.
The Shape of Online Ads in Web3
Will it be worth paying to target Muslim audiences with ads in Web3? The thing with Web3 is that your halal brand will need to put in more effort to catch the attention of its target audience. Before even thinking about targeting them with ads, you should pounce on the opportunity that Web3 offers to build tighter relationships with Muslim consumers.
Remember that because consumer data will no longer be stored by a small number of elite entities, Muslim Ad Network will connect publishers and advertisers directly to Muslim consumers without the involvement of a third party. High-quality connections such as these will yield better ROAS for your ads.
“With exclusive relationships with the biggest Muslim websites, MAN can access first-party data to figure out the interests and behaviors of those Muslim audiences.”
Source: Advertising to Muslims Online in 2022 After Third-Party Cookies Disappear
Due to the nature of data collection in Web3, there will be an abundance of much more accurate data than what we have now with Web2 and third-party cookies.
Your halal brand will have direct access to actual consumers rather than a vendor’s image of who your consumer is. You’ll need to stop thinking of customers as numbers in a database and start thinking of them as people with whom you can build meaningful relationships.
Accurate data and good relationships with your customers are a killer combination for serving extremely effective online ads.
The goal of Web3 ad tech won’t be to build sizable databases and extract huge profits from the advertising supply data chain. The provided ad tech solutions will be advantageous to users, publishers, and advertisers. It may also help save money that would otherwise be spent paying third parties to act as intermediaries.
Of course, Web3 is still in its infancy, making it difficult to predict when it will begin to have a significant impact on online advertising. But it is a matter of “when” not “if”.
Meanwhile, check out “The Ultimate Guide to Understanding and Marketing to The Muslim Consumer”. It is the only complete Muslim consumer guide in existence. If you are ready to take your advertising to Muslims to the next level, start advertising with Muslim Ad Network today.
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