1- What is Conversational Marketing?
Conversational marketing is the intersection of marketing and conversational artificial intelligence or automation. It is a method of interacting with website visitors and generating leads through dialogue-driven activities. This type of inbound marketing will set you up to prioritize interactions with Muslim customers over one-way brand communication. You can build strong relationships with your Muslim customers by establishing trust through dialogue and streamlining the purchasing process as much as possible.
2- Is Conversational Marketing Valued by Muslim Consumers?
Muslim consumers have specific needs and sometimes a little hesitation is all they need to abandon a purchase they were very close to completing. For instance, one may want to purchase sweets as a present for a friend but may be hesitant because an ingredient may not state whether it came from an animal or if it is plant-based. Engaging in a dialogue with them not only eliminates doubt and completes the purchase (or points out an alternative), but it also builds a bond between your brand and the Muslim consumer. They will be grateful to you for making their life easier and will keep you in mind the next time they want to purchase a gift.
3- How Does Conversational Marketing Benefit Your Brand?
Scalable technology, such as chatbots or other digital solutions, is a must for your brand to effectively engage in holistic (throughout the customer journey) customer conversations to gain meaningful insight. You can use AI-based technology for these conversations in almost any area where you communicate with your Muslim customers, including your website, mobile app, and even interactive advertisements. They can be thought of as new ears for marketers.
Conversational marketing also:
- makes your Muslim customer experience more personalized as it personalizes the experience to one that makes them feel that you understand their concerns and needs based on their belief and lifestyle choices,
- improves your sales funnels because your businesses can instantly identify and qualify them as leads as they arrive, or even better, they can be assisted into converting, and
- increases customer involvement, especially when talking to a real person (not a chatbot) when there is a need for clarifying halal-based terms, that may not be well-known, about a product or service by a mainstream brand.
4- What are the Main Components of Conversational Marketing?
Conversational marketing has several components. However, the most basic elements to get you started are mentioned below:
Conversational AI: Conversational AI creates unique interactions by leveraging the power of computers and machine learning. You can use chatbots, a type of conversational AI, to communicate with Muslim customers using natural language processing.
Asynchronous Communication: The ability to have your customer engage with your brand in real-time with a real human or in the middle of the night when your staff has gone home, is like having superpowers. This helps in reducing the “stress of purchase decision-making”.
Lead-capture Tools: Conversations are vital, but your brand is in it to gain new Muslim customers. During this process, your chatbot or staff should ask a series of simple questions in real-time to determine whether the user needs customer service, sales assistance, or is ready to make a transaction.
5- What are the Best Practices for Conversational Marketing?
Having the basic components is one piece of the puzzle. Implementing best practices is what will get you over the line.
Create Context: Make sure that conversations are set in such a way that your potential customer does not have to answer the same questions as in a previous conversation. It can frustrate them and eventually lead them to move on to your competitor.
Meet Muslims Where They Are: Your Muslim customers should be able to communicate with you on the platform that is most convenient for them, whether that is by phone, Facebook Messenger, or a voicebot (read here about sonic branding).
Analyze Data for Sound Decision-making: The first step in making sound business decisions is collecting accurate data. For conversational marketing, your solution must use data to provide customized responses based on the Muslim user’s preferences and history.
Start Today: While brands are warming up to conversational marketing; “the usage of chatbots has grown by 92% since 2019”, conversational AI or bots have not yet become familiar with Muslim needs at all and it is up to those who target Muslim audiences primarily to make that happen before others follow suit.
Conclusion
Conversational marketing positions you to value interactions with Muslim customers over one-way brand communication. Establishing trust through dialogue and streamlining the purchasing process as much as possible can help you build strong relationships with your Muslim customers.
If you want to know more about advertising to Muslims and what Muslim Ad Network can offer you, visit our Advertiser Product Overview page. If you are ready to start advertising click the “Start Targeting Muslim Consumers” button below.
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