Digital advertising is the promotion of your brand or product through online channels. Social media sites, search engines, and news websites are the areas where digital advertising is most common. Digital advertising is first and foremost an important activity in terms of reaching a wide customer potential of a product or service in a short amount of time.
Considering the advertising budget, digital advertising is quite economical compared to advertising channels such as television and radio and is a very efficient marketing method having the power to reach the masses. Therefore, in terms of marketing, digital advertising enables the product, brand or service to be promoted saving both time and money. For these reasons, advertisers began to prefer the internet medium more. Furthermore, the budget allocated to internet advertisements now surpasses the TV advertising budget.
According to research carried out by IAB and PwC, the market share of internet advertising increased by 21.8% between 2017 and 2018 and reached $107.5 billion in the US market.
In addition, this change in the preferences of advertisers was also reflected in the distribution of advertising revenue according to the type of media, and the internet advertising revenues reached the $28.4 billion limit with a huge increase since 2015. Digital revenue for Q1 2019 estimates rose 18% over Q1 2018 at $23.9 billion and maintain the year-over-year growth trend.
The continued growth of digital advertising spend indicates that it has increasing credibility and the ability to help brands and advertisers reach consumers and build stronger one-to-one customer relationships.
As previously mentioned, digital advertising is able to reach a wider audience with a lower cost compared to traditional advertising channels. It provides brands with quick and easy promotions to boost brand awareness and desire which creates a rapid balance of demand and sales. Generally, internet advertising is much more advantageous in terms of different features.
Advantages of Digital Advertising
Measurability
Internet advertising is miles ahead compared to traditional advertising methods in terms of measurability and ease to track conversion rates. There are many analytics tools such as Google Analytics to measure online advertising campaigns’ effectiveness accurately. These tools help get a clear picture regarding who viewed ads, who clicked, the number of leads generated and the amount of money spent so far for internet advertising activities.
Wider Ad Coverage
Online advertising can assist with reaching a much wider target audience and higher global coverage which leads to getting better results through online advertising campaigns. It also gives the ability to specify the range of advertisement coverage with internet advertising, which increases the efficiency of the online advertising campaign.
Affordability
One of the most significant advantages of online advertising is affordability when compared with traditional advertising costs. Advertisers can reach a wider range of audiences in different geographical locations with a much lesser cost. Furthermore, it gives more control over digital advertising budget spending for digital advertising strategies.
It is Fast
Internet advertising is faster than any of the traditional advertising tools where one can launch their online campaign whenever. Considering the time spent to initiate online and traditional campaigns to reach any audience, it is clear that online advertising has a time advantage.
Payments are Flexible
Payment flexibility is another important advantage of online advertising. For the traditional methods, the full amount needs to be paid to the advertising agency to launch the campaign in addition to huge amount of agency fees. However, online advertising has the advantage of flexible payment opportunity to only pay for qualified leads, clicks or impressions. This helps to manage ad budgets in an efficient way.
Messages are More Informative
In internet advertising, the advertiser is able to provide more detailed messages about the product or services to the audience. Most of the online advertising campaigns are composed of a clickable link to a specific landing page, where users get more information about the product mentioned in the ad. Once the visitor reaches the landing page, they will get a clear picture of the product or services and decide whether to purchase it or not.
Hıgher Return on Investment (ROI)
As mentioned above, internet advertising has the main focus on performance-based payment and this provides a higher return on investment (ROI) compared to offline advertising. Since it is easy to track, analyze and adjust the performance of online advertisements, it also improves the ROI. Following the right strategies for online advertising, there is a better ROI.
Easier and Better Audience Engagement
Online advertising enables have easy engagement with the target audience. Online advertisement platforms make it easy for the audience to engage with ads or products. By online advertising, advertisers are able to get more feedback from the audience and thereby improve the quality of their ads going forward. Based on the engagement levels advertisers can take necessary actions and update their online advertising campaigns.
Re-marketing
Today, 87% of consumers search the internet before buying a product. Re-marketing offers the opportunity to reach users who have already entered a site again. Remarketing can be used to promote a specific product or offering, or to achieve a certain conversion goal such as lead generation. In eCommerce, for example, remarketing ads can be used to recover an abandoned cart by displaying the product the user added to the cart but left the site without purchasing which increases the ROI of each online campaign.
All the advantages listed above are also the reasons why advertisers should use online advertising methods to promote their brands. By partnering with an internet advertising platform, such as Muslim Ad Network (MAN), it provides Muslim advertisers an opportunity to reach the highly coveted Muslim online consumer. By working with MAN, you can take advantage of the following features and benefits including:
- Display ads of all standard sizes, including rich media, video, and banners
- Opt-in email advertising
- Maintain control over where your ad gets displayed. Full geotargeting capabilities (by zip code, city, country, or region)
- Complete visibility of publishers in network
- Reach new customers and increase the overall impact of your media dollars
- Quality Reporting. MAN offers full reporting and analysis ensuring optimum return on investment
Go ahead and contact us to reach a wider range of Muslim audiences.
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