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BestBuy wishes a Happy Eid to American Muslims

Posted by: Azeem | Posted on: November 15th, 2010 | 8 Comments

Click to Enlarge – BestBuy wishes American Muslims a happy Eid-al-Adha.

BestBuy is one of the pioneering corporations that is recognizing the potential of the Muslim Market. Despite drawing Negative attention in previous years BestBuy has remained committed to embracing diversity and including all segments of the greater community including American Muslims.

We are proud of their decision to include Muslims while making it clear that their goal was not to alienate anyone. That’s why this year’s circular also says Merry Christmas, Happy Hanukah, Happy Kwanza and Feliz Navidad.

Recently, at the 2010 American Muslim Consumer Conference, Ogilvy Noor, a branch of Ogilvy & Mather, one of the largest advertising agencies, stated that most American Muslims are simply looking for brands to recognize them.

What do you think of BestBuy’s decision to run the Happy Eid al-Adha ad? Do you think this is a good way to reach American Muslim consumers? Feel free to leave your comments and thoughts below…

  1. Farooq -
    November 16, 2010

    Hi! Just wanted to thank you for including Eid in your list of holiday wishes on your flier. We really appreciate it, especially considering the negative attention you’ve received for it over the past years. Thanks again,

    - Farooq! :)

  2. Qas -
    November 20, 2010

    This is a brilliant idea. A small gesture like that would easily make be buy a product from them rather than the competition, even if they were slightly more expensive.

  3. Dania -
    November 20, 2010

    This is a great display on Best Buy’s part as far as embracing coexistence and it shows they realize out power as a market. Thank you, Best Buy!

  4. Sara -
    November 20, 2010

    Great! Did not know this until now. Okay so I guess I will be buying my new external hard drive from Best Buy rather than Amazon like I usually do. Will tell all friends and fam.

  5. sandy umm musaa -
    November 20, 2010

    I live in a small town in the midwest, and my husband and I shop at Best Buy all the time (me in my hijab/abaya and he in his thawb). In fact we are in there so much we are known by many of the sales agents (one of them can even recognize my husband’s voice from around the corner, LOL). I have never felt any problems in this store, we are always welcome in there. This ad is just a sign of the acceptance that Best Buy has for their customers. I’m very pleased with their decisio to run this ad.

    I’m sure they will receive criticism for it, but it will probably be from the same people who are upset that they have included Spanish greetings. Too many people are hypersensitive to difference, and not tolerant enough to realize that is what makes this country so great.

  6. Murad -
    November 20, 2010

    Thank you for mentioning my holiday in your ad. You do not know how much this means, especially at a time like this.

  7. Saafira -
    November 20, 2010

    Ummmmm…Yeah Right…….No you will not get my Faloose !!!!

    Same Sales Different Holiday !!!!

  8. Azeem -
    November 21, 2010

    @Saafira acknowledgment is not enough (a good will gesture) to get you to spend?

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