Posted by: Azeem | Posted on: November 15th, 2010 | 8 Comments
BestBuy is one of the pioneering corporations that is recognizing the potential of the Muslim Market. Despite drawing Negative attention in previous years BestBuy has remained committed to embracing diversity and including all segments of the greater community including American Muslims.
We are proud of their decision to include Muslims while making it clear that their goal was not to alienate anyone. That’s why this year’s circular also says Merry Christmas, Happy Hanukah, Happy Kwanza and Feliz Navidad.
Recently, at the 2010 American Muslim Consumer Conference, Ogilvy Noor, a branch of Ogilvy & Mather, one of the largest advertising agencies, stated that most American Muslims are simply looking for brands to recognize them.
What do you think of BestBuy’s decision to run the Happy Eid al-Adha ad? Do you think this is a good way to reach American Muslim consumers? Feel free to leave your comments and thoughts below…